Communicating Strategy
Developing the Communication Strategy
The book, "Communicating Stratgey" helps you write your plan to communicate your strategy. It helps you develop your thinking around the communication of your strategy, helps you plan communication of the strategy and ensures you engage your staff so the strategy is executed.
Developing a communication strategy to communicate strategy
Communicating Strategy will take you through the thinking and steps necessary to systematically develop your strategy for communicating the organization's strategy. Your strategy for communication will take account of the needs of the corporate strategy or organisation's strategy and be sympathetic to the needs of the people, organisation and management. "Communicating strategy" helps you do this.
Writing a communications strategy to communicate strategy
When you write a communications strategy you are documenting the result of your thinking about the best way to communicate that strategy. The plan is the result of your thinking about the strategy and how best to communicate that strategy to engage people in the organisation.
A "strategy for communications" vs "A plan for communicating your strategy"
Communicating Strategy is specifically about the communication of the corporate strategy in an organisation.
Much other communication also goes on in an organisation, which may require a strategy to communicate it. However not every communication is about the strategy.
One recent client described his frustration with "Corporate Communications" as being "...more about the lunch time menu and who is leaving and joining, than our strategy. Another client was shocked when they realised their "Communication plan" was merely a list of the meetings they held and the standard communications that went out. There was a strategy to communicate, but it was not communicating the strategy.
In Communicating Strategy
The book is designed to help you build skills, think through
the issues, and choose your strategy (approach) to communicating your strategy.
That may lead to a plan for communication of your strategy.
Of course, that plan requires thinking through and should be clear in your head, which is why it is
not formalised until the end of the book. By the time you reach
the chapter that described the contents of a communication plan, you will have developed lots of ideas and have started putting
them into action.
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