Communicating Strategy
Contents
Chapter Titles:
1. They don’t get the strategy
2. Ten heresies
3. Communicate what, to whom and why?
4. Understanding and motivating change
5. What’s in it for…?
6. Developing the story of the strategy
7. Let me tell you a story
8. The aligned management team
9. The handcuffed organisation
10. Developing your communications strategy and plan
11. Final thoughts
Appendix A: The channels: Communicating the message
Find out more:
This book is designed to help you engage more people in your strategy,
by communicating systematically and effectively, with integrity and trust.
To find out more about these heresies and learn more about the
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