Communicating Strategy: The Book, Blog, Techniques, to engage your staff

Strategy Communication

Engaging your staff: the benefits

Want to improve results?  The MacLeod review suggests that providing a clear sense of purpose and engaging your people will positively contribute to improvements in results.  In this video MacLeod summarises the big messages http://www.youtube.com/watch?v=g5EtO0EoXQw?t=2m07s The MacLeod review seems to have had little attention, yet might have some answers.  In the review, Engaging for Success, [...]

Telling the story of your strategy: Don’t start with powerpoint

For years now people have been complaining about death by powerpoint.  There is even a powerpoint, about death by powerpoint, on youtube. So how do you break the pattern? How do you get into the practice of not relying on powerpoint? How do you engage the audience and get rid of the crutch that is [...]

Telling the story of your strategy: Make it actionable

“Maximise shareholder value”, “The number one in the market”, “Excellent customer service”, “Raising the Standard”, “Bringing Excellence to the Surface.”, “..company most admired for its people, partnership and performance.” These are all mission statements for companies.  yet when you ask, as an employee, “So what do I do now?”  the answer is quite difficult. Dan [...]

Telling the story of your strategy

As you stand in front of your team about to tell the story of your strategy, you want to be sure that the message gets across.  That is the essence of “Communicating Strategy”.  You want to have through through how you construct and tell the story of your strategy so it comes to life. I [...]

The story of the strategy

The book contains many small case studies, anecdotes and stories. These allcome from real organizations or clients and are designed to illustrate points,bring out aspects of the technique or give you an example of how to someoneelse has tackled a situation. This theme of telling stories permeates the book. Part of the art of communicating [...]