Communicating Strategy: The Book, Blog, Techniques, to engage your staff

Strategy Communication

June is “Effective Communication Month” – No one told me!!!!

I have just found in Alan Steven’s (The Media coach) newsletter that June is supposed to be “Effective communication month”. Did you know that?  Neither did I. It is now the June 24th and this is the first I have heard. Whoever made this up, needs to have a more effective communication strategy, that is [...]

Telling the story of your strategy: Don’t start with powerpoint

For years now people have been complaining about death by powerpoint.  There is even a powerpoint, about death by powerpoint, on youtube. So how do you break the pattern? How do you get into the practice of not relying on powerpoint? How do you engage the audience and get rid of the crutch that is [...]

Leaking news or keeping it under wraps

As it it budget day in the UK, (The day the Chancellor announces changes to various tax rates)  we have been inundated with speculation about what will be in the Chancellor’s budget.   All prior to the announcement. Now it is a tradition that the contents of the Chancellor’s red box (briefcase) remains sealed and [...]

Is that Dolland and Aitchison, Boots the Opticians, or someone else?

This is a classic story of confusing your customers and mis-communicating your strategy and actions…. I wanted an eye test and some new glasses, so I called Dolland and Aitchison, (D&A) the opticians. My wife uses them a lot. They have a good reputation and I have been there before. Now it seems that D&A [...]

Stages of strategy communication

When strategy is planned, designed and implemented it tends to go through a number of stages. There are many variations on these. However, for our purposes we can break the process into five stages. These are: Stage 1: Strategic analysis and planning Stage 2: Strategic design and implementation planning Stage 3: Launching the strategy Stage [...]

Organisational and personal congruence

When we listen to presenters or politicians, we instinctively notice how congruent they are. We may think, ‘That person is lying or does not believe what they have just said’. In some cases they may say one thing at one time and something different at another time. In some cases what they say may not [...]

Strategy is about influencing behaviour and managing change

If strategy is about change, and measured by results, strategic communication is measured by changes in actions and behaviours. Chapter four explores how change occurs. It describes the mindsets, motivations and typical reactions that you get when new strategies and change programmes are announced. Much of this book is about making sure the strategy is [...]

I was in a warm bed. Then I woke up in a plan

This is a line from a Woody Allan film. “I was in a warm bed.  Then I woke up in a plan”.  If the strategy is communicated badly or implemented badly, it is how it can feel to many people. Having spent a long time developing the strategy, you will be in a different place [...]