Communicating Strategy: The Book, Blog, Techniques, to engage your staff

Strategy Communication

Metaphors for the economy

How do you describe the economy to your people, customers, suppliers and shareholders?  Because how you do communicate to your staff about the economy will also communicate messages about your strategy and will communicate a host of hidden and implicit messages about your thinking.  Its an important communication skill of managers and directors to know [...]

Communicating tough decisions

Communicating Tough decisionsPhil Jones, Author of Communicating Strategy, published by Gower As Directors and Managers, you sometimes have to make a tough decision: to make people redundant, close down plants, move services off shore, move manufacturing facilities or shed unprofitable customers. Of course, you will need to plan these changes carefully. You will need to [...]