Welcome to Communicating Strategy
“Communicating Strategy”, by Phil Jones, helps you plan and communicate your strategy more effectively. It explains how to think through the design of the communication of your strategy and gives you techniques that ensure people get your message, engage with it and contribute to your strategy.
It has a very simple premise: All plans should be burnt. Instead, the more people understand and engage with your strategy, the more they can help you deliver. However, that requires a clearly presented ideas and a compelling message, communicated effectively. One that is relevant to them and helps them understand how they can make a difference. That is what Communicating Strategy is about.
The Author: Phil Jones
Phil has worked in the strategy space for over twenty years both as a consultant and in line roles. Clients have ranged from international blue chip organisations to internet start-ups, the public sector to charities and the third sector. He has helped clients in the UK, US, Europe and the Far East. Mostly he is helping Executives and managers formulate, communicate and implement their strategy better.
You can contact Phil at uk +44 (0) 1780 784 887 or Info@excitant.co.uk
Communicating Strategy – The Book
The book was written to address a gap in the market: There are lots of books about strategies for communication, but far fewer about how to communicate strategy specifically. The book came from listening to strategy being communicated, and being involved in the planning and communication of strategy over 20 years. This included consultancy and line management experience, with many diverse organisations, across the world.
Communicating Strategy is published by Gower . You can read the book, learn more from our newsletter, and contact us directly for training, talks and consultancy advice.
Obviously its nice to browse a book before you buy. You can download chapter 1 here. You can find the contents list here. If you would like chapter 2, then subscribe to the newsletter and we will send it to you. To find ways to buy the book, then go to this page.
If you are looking for a strategy communication plan, the very last chapter gives you a format and guide to writing one. It is the last chapter because it refers to all the previous chapters which describe how to prepare and think about that communication plan.
The strategy communication Newsletter
Our newsletter gives you a flavour of the book and keeps you in touch with developments and the latest thinking. Our newsletter discusses various aspects of strategic thinking, communication, design, implementation and learning. Sign up for the newsletter now.
Training and Consultancy to improve the communication of your strategy
If you are serious about engaging your staff, read this book. Of course, simply reading a book is sometimes not enough. If you would like support beyond the book, we offer off the shelf and customised consultancy, training, seminars and presentations. We also run a diagnostic service to help you identify where to improve.
While you are waiting for your copy, sign up for our Communicating Strategy newsletter
To find out more you can simply call Phil Jones at Excitant Ltd +44 1780 784887 or email Phil email@example.com