Communicating Strategy: The Book, Blog, Techniques, to engage your staff

Strategy Communication

Why mission, vision and strategy statements are often too vague…

…and what we can do about it. How do we make sure that our mission, vision and strategy are understood?  Are sticky, and stay in peoples’ minds? In the book, Made to stick, by Chip and Dan Heath, there is a lovely example of how to create stories that are concrete for people. The problem [...]

Why do many (corporate) mission or vision statements omit the obvious?

Why do many (corporate) mission or vision statements omit the obvious? TO MAKE MONEY or “To create a return on the capital invested in the organisation by the owners and funders.” Are their mission or vision statements pandering to a different audience? Are they really what the owners investors think? Are they some sort of [...]