Communicating Strategy: The Book, Blog, Techniques, to engage your staff

Strategy Communication

Communicating your strategy more effectively, Part 6: Key messages

What have we been discussing? Communication of strategy is not just about talking.   Its about people being different. Having different needs. Thinking in different ways and having different views of the world. You can hear it in their language, see it in their behaviour, and sense it in their actions, emotions and persona. Its [...]

Communicating your strategy more effectively, Part 5: Communicating through your actions

Communication through actions So you have told the story of the strategy, but do you back it up with actions. Do your actions also communicate the strategy? Take three examples: 1) I want to encourage excellent customer service. I measure the time with a customer and set targets to minimise it so you speak to [...]

Communicating your strategy effectively, Part 4: Communicating the journey

Communicating the “how?”  Communicating the journey. We know where we want to go, quite clearly and tangibly.  We know why we want to go there.  But how do we get there?  How do we make the journey?  How do we communicate we mean business with this strategy? To explain the journey, the most effective way [...]

Communicating your strategy effectively: Part 3 – communicating the “why”

Communicating the “why?” It is vital you communicate the “why” of your strategy, otherwise your people will not engage with either your strategy or your message. There are two “Why”s to communicate: The “Sense of purpose?” and the “Why change?”. The first “Why” is about what is important to people. Rather than a mission statement, [...]

Communicating your strategy effectively Part 2: Reasons for failure

Reasons for failure? I came across some frightening statistics once. They were: • 90% of all organisations fail to execute their strategy. That’s right. Despite all the brain power, consultancy fees and paper that goes into the development of the strategy and the business plans, 9 out of 10 fail to achieve all of what [...]

Communicating your strategy effectively Part 1: What is strategy?

In this series of articles we look at where strategy has been communicated well, and badly, examine why some succeed and others do not. Don’t expect a description of big conferences and management “tablets of stone” speeches. This is about communicating the underlying messages of the strategy. This is about communication with people. We start [...]