Is that Dolland and Aitchison, Boots the Opticians, or someone else?

This is a classic story of confusing your customers and mis-communicating your strategy and actions…. I wanted an eye test and some new glasses, so I called Dolland and Aitchison, (D&A) the opticians. My wife uses them a lot. They have a good reputation and I have been there before. Now it seems that D&A [...]

Why read Communicating Strategy?

For Executives and Managers:
Communicate your strategy better. Develop your communication skills. Learn practical communication techniques. Engage your people better so you can implement your strategy with confidence.

For Communication Professionals:
Communicating Strategy provides a check list for constructing a communication plan for your strategy. Chapter 10 explains which parts of the book support each part of your communication strategy, simplifying the development of your communication plan and the communication itself.
Read Chapters 1 and 2
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Admiting mistakes All plans should be burnt communicating bad news communicating mission vision and purpose communicating redundancy Communicating Strategy in Polish Communicating through your actions Communicating tough decisions communicating with managers Communication during a disaster Communication lessons from fukushima communication skills Communication strategy Death by powerpoint developing a communication plan Embedding the strategy engaging employees engaging staff engaging your audience how managers behave internal communication of strategy judgement in communication Lack of precision in language Leaking information MacLeod Report Made to Stick (Chip and Dan Heath) managing change Mehrabian non-verbal comunication Organizational congruence people do like change Personal congurance Planning communication planning strategy communication public sector cuts retaining capability retaining staff Shareholder communication socializing strategy Social Media stages of communication strategic thinking Strategy Communication The story of the strategy They don't get the strategy

Contact the Author

Hi, I am Phil Jones, Author of Communicating Strategy. To improve your strategy communication,
call: UK +44 (0)1780 784 887
or Send me an email
All plans should be burnt
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