Communicating Strategy
Welcome to Communicating Strategy
"Communicating Strategy", by Phil Jones, helps you plan and communicate your strategy more effectively. It explains how to think through the design of the communication of your strategy and gives you techniques that ensure people get your message, engage with it and contribute to your strategy.
It has a very simple premise: The more people understand and engage with your strategy, the more they can help you deliver. But that requires a clearly presented ideas and a compelling message, communicated effectively. One that is relevant to them and helps them understand how they can make a difference.
Communicating Strategy - The Book
The book was written to address a gap
in the market: There are lots of books about strategies for communication, but far fewer about how to communicate strategy specifically. The book came from listening to strategy being communicated, and being involved in the planning and communication of strategy over 20 years. This included consultancy and line management experience, with many diverse organisations, across the world.
The
book is published by Gower . You can read the book, learn more from our newsletter,
and contact us directly for training, talks and consultancy advice.
Obviously its nice to browse a book before you buy. You can download chapter 1 here. You can find the contents list here. If you would like chapter 2, then subscribe to the newsletter and we will send it to you. To find ways to buy the book, then go to this page.
If you are looking for a strategy communication plan, the very last chapter gives you a format and guide to writing one. It is the last chapter because it refers to all the previous chapters which describe how to prepare and think about that communication plan.
The strategy communication Newsletter
Our newsletter gives you a flavour of the book and keeps you
in touch with developments and the latest thinking. Our newsletter
discusses various aspects of strategic thinking, communication,
design, implementation and learning. Sign up for the newsletter
now.
Training and Consultancy to improve the communication of your strategy
If you are serious about engaging your staff, read this book.
Of course, simply reading a book is sometimes not enough. If you
would like support beyond the book, we offer off the shelf and
customised consultancy, training, seminars and presentations.
We also run a diagnostic service to help you identify where to
improve.
While you are waiting for your copy, sign up for our Communicating Strategy newsletter
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